By Joe Bailey, Food and Beverage Product Lifecycle Management (PLM) Subject Matter Expert.
New Dynamic has been the go-to expert for Microsoft Dynamics 365 Customer Engagement for years. We daily partner with clients across industries helping them streamline and improve their customer relationship system processes which empowers our them to simplify and focus on more value-added activities with their customers.
While customer relationship management (CRM) is a critical piece to customer relationships, it can also be a valuable tool when coupled with overall product lifecycle management (PLM). Product information such as attributes, specifications, pricing, and key product performance indicators impact both CRM and PLM activities. In many cases users across those systems need access to similar data and even have duplicate information in both their CRM and PLM systems.
Dynamic FRM™ was born out of the idea that the functionality achieved through Microsoft Dynamics CRM could be repurposed to help with the entire product lifecycle process while at the same time providing synergies across CRM and PLM. Three examples of synergism using these platforms together include:
Improved Customer Service
Sales and Customer Service teams can access product information relevant to their territory and clients they service as the product information shared with these teams can be tailored to only what the customer should see. This helps streamline product communication to existing and new clients with information such as customer specifications, product formulations statements for child nutrition, or general product data that can be shared based on business needs. At the same time, product development teams can work within PLM without worrying about what information is being shared with clients.
Customer feedback can also be received and tied automatically to direct products throughout the supply chain. This enables organizations to visualize and react quickly to product issues and trends while also providing insight into which SKUs, WIP, and material components are causing quality and food safety issues.
Dynamic FRM™ also provides the ability to communicate product information to 1WorldSync which provides product data to 85% of the world’s leading brands and retailers. Having an automated way to communicate product data to these customers through 1WorldSync is critical amongst food and beverage companies.
Better Product Development
CRM and PLM working together provide a single source of truth for all product data in a central location. This provides a more complete insight into customer needs and helps organizations adapt to trends and create future products.
This also can improve production floor performance creating efficiencies through data accuracy, improved return on investment, (ROI), and help prevent loss opportunities.
Diverse Collaboration Options
Being built on the Microsoft Dynamics CRM platform means users have native integration to other Microsoft Products. Some opportunity that can be leveraged because of this include:
- Secure online Microsoft Power Apps portals that can be set up to enable organizations to collaborate automatically with external partners. For example, product specifications can be shared based on customer purchases and/or customer feedback can be received and tied directly to the products impacted.
- Native integration to Microsoft Office Products provides:
- Flexibility in reporting and analysis within the software and through Power BI
- Collaboration opportunities throughout the organization through Microsoft Teams that can be tied directly to any product or record within CRM and PLM
- Import and export capabilities and reporting and analysis options through Microsoft Excel.
- The ability to track emails directly from Microsoft Outlook to system products and records. Discussions, conversations, and other activities can also be tracked.
- The ability to continually leverage on-going platform enhancements delivered by Microsoft’s well-funded product development team. This includes AI enhancements through Microsoft Copilot that deliver process efficiencies across Customer Service, Sales Hub, and Dynamic FRM™.
- Users work off the same product data that is streamlined and connected throughout the product lifecycle. This helps prevent duplication of efforts, allows users to see the impact of a change to upstream products and customers, and helps reduce potential process inefficiencies with customers, product development, and supply chain operations.
CRM and PLM working together can provide a single source of truth for product data, improving insight into customer needs and production floor performance. Dynamic FRM™ users can have diverse collaboration options with native integration, enhanced reporting, and process efficiencies across multiple departments.
Working with New Dynamic
New Dynamic, LLC is a certified Microsoft Solutions Partner and creator of Dynamic FRM™, a formula and recipe management solution that helps food and beverage producers eliminate spreadsheets and inefficient processes. Built on a familiar Microsoft platform, the solution naturally integrates with the Microsoft Office stack. Visit www.dynamicfrm.com to learn more.
Contact Us today to transform your sales productivity and customer buying experiences.
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